DIGITAL TRANSFORMATION PERSONAS

WHY IS THIS TOPIC IMPORTANT?

How to handle digitalization is an overwhelming question, since it does not offer specific approaches to action. On one side, the potential of many employees remains unexploited, digital forerunners find themselves limited and forced to slow down. On the other side, digital newcomers do not get enough attention which leaves them feeling left alone. To lead digital transformation, executives need a nuanced approach to their employees' potential as well as their needs.

HOW DO WE APPROACH THE TOPIC?

The Digital Transformation Personas pool different behavioural patterns, needs and potentialities. They offer specific approaches to action, which take into account the employees' expectations towards digital transformation. We developed the Digital Transformation Personas in cooperation with our scientific partner. They are based on empirical data and being improved continuously.

WHAT IS GOING TO CHANGE?

Using the tools around the Digital Transformation Personas, employees can be supported in areas where they can best use and develop their potential. Each persona comes with specific recommendations for action and scenarios for personal development. This enables executives and HR to respond to different digitalization types and to purposefully lead the digital transformation.

DETAILED PERSONAS

What (de)motivates a forerunner of digital transformation? What’s on the mind of a digital latecomer? How can the strenghts of digital newcomers be utilised? All six personas come with detailed descriptions that offer starting points for organising digital change in a way that has everyody go along. The descriptions span from needs and expectations to strengths and weaknesses to potential paths of development.

FOCUS GROUPS

A qualified assessement can capture moods and direct quotes from staff. Focus groups offer an excellent way to identify opportunities for action and to help plan your next steps while including the needs and expectations of employees. We offer a concept for focus groups that can, by using personas, provide precise answers to the question: What do employees need to become co-creators of the digital change?

QUESTIONNAIRE

A quantitative assessment via questionnaire provides the opportunity to perfectly align your own digitalization strategy with the reality of your company. A questionnaire study provides answers that can also take into account subtle differences between departments and teams. Previous qualitative findings, e.g. from conducted focus groups, can thus be validated. The results allow for company-wide or departmental control of digitalization.

WORKSHOP FOR EMPLOYEES

The employees receive impulses and concrete ideas on how they can develop individually to successfully meet the challenges of the digital transformation. Aiding this process are the reflections on one's own persona and the development of a personal Learning Journey.

WORKSHOP FOR EXECUTIVES

Workshops for executives show how Digital Transformation Personas can be used in the management of their employees. To place one's own team, to derive insights for individual leadership and to adjust the formats and measures one is using to specific target groups, helps executives to lead the digital transformation.

TOOLBOX

Leading the digital transformation means offering perspectives to your employees. With tools such as the Learning Journeys, you can draw on a pool that provides suitable measures and development opportunities for all types of personas. An assessment tool enables executives to gain a quick overview of the personas represented in their own team and a comparison of self-assessment and external assessments enables employees to shape their own further development.

JANIK KÜHN

Quick-Implementor

Janik Kühn is senior consultant and expert on diversity. In the digital as in the analogue. It takes trust to engage in new things. That’s why Janik unerringly keeps his eyes on the next step on the journey towards a digital future, to take everybody along.

MARCUS PIERK

Outside-the-box-thinker

Marcus Pierk networks the internal world of a company with the outside world, so that changes in perspective and pattern breaks will occur, enabling genuine renewal - for our customers as well as macc.

JULIA KOTHES

People-Understander

Julia Kothes focuses on the people of a company. She sees them as the success determining factor for change, which is why she pursues the approach of integrating people holistically.